Do you use social media with SEO strategies in mind? Otherwise, says Josepf Haslam, senior director of social SEO at Education Dynamics, you Jewelry Retouching might as well pour water down the moat of a sandcastle — the evidence of your effort is gone in the blink of an eye. Strong SEO practices are like a “concrete foundation” for your social media moat. “The water you pour (social activity) can accumulate and create a lasting benefit,” he says. Here Jewelry Retouching are some recommendations from Josepf's talk at the Smart Content conference. Some of these will sound familiar; others may be new to you. Either way, you're sure to find ideas your team hasn't yet implemented that they could benefit from, boosting your SEO and social media efforts simultaneously.
All ideas and quotes, unless otherwise stated, are from Josepf's lecture, and images are from his slides or our correspondence. 1.Make your content segmented, searchable, snackable and shareable If you want to use social media with an SEO mindset, start Jewelry Retouching with content that has these four “s” characteristics: Segmented Research snackable Shareable Make your content segmented Each piece of content should meet the needs of an Jewelry Retouching audience segment that you know well. Do these people even care what you have to say? Until you can confidently say yes, don't bother creating content. Each piece of content should meet the needs of an audience segment you know well, says josepf.
Click to tweet You can learn more about your audience segments from many online and offline tools. Twitter Advanced Search, which lets you Jewelry Retouching search for words, phrases, hashtags, and users, is one of Josepf's favorite online tools for learning what targeted groups of people are talking about. “You can populate these fields with lots Jewelry Retouching of ways to hear conversations,” he says.Josepf also recommends listening to social media conversations using tools like these Josepf gives this example for a company that manufactures solar-powered products.